On July 31, 2025, 28-year-old Samuel Willetts – an aspiring cinematographer – died from a crash which happened two weeks prior at Church and Gerrard Streets. Unlike past cyclist deaths, this one didn’t get reported in the media until at least a week later, while the memorial ride wasn’t held until today to accommodate out-of-town family members. Dozens of cyclists gathered at Bloor and Spadina to start the ride.
