Amanda Lang’s book, “The Power of Why,” was written to demonstrate the role curiosity plays in fostering innovation in business and our everyday lives. Innovation is not necessarily about coming up with big, revolutionary ideas. Instead, it can arise from small improvements, the combination of existing ideas, and continuously asking questions. For instance, the Four Seasons hotel chain was based on founder Izzy Sharp’s question of why hotels were discomforting and customers were considered temporary and anonymous. Instead, he felt customers should be treated as honoured guests and the rooms should be equipped as if it was what he wanted in his own home. He was also known for adopting McDonald’s idea of consistent service, though certain employees ridiculed the idea of a luxury hotel chain learning from McDonald’s.
